Business models that capitalize on opportunities overlooked by conventional market structures can be very lucrative territory for an innovative entrepreneur. It is the essence of innovation to focus on what’s missing rather than what’s there. The solution is in the model. Strategically reorienting business elements creates a series of opportunities for products or services. It’s a foundation for serial entrepreneurship. Hayden Hamilton, is mining the market gaps left unattended by industry giants with a series startups. He is applying basic laws of physics to economics with interesting results. ...
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[Source: Chas Martin, creative director, on creativity and innovation]
October 21, 2010
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